Benzinga
Benzinga Marketing
According to Benzinga's metrics on the various services they offer we are choosing to spend the budget focusing mainly on sponsored articles, and using the newsletters to deliver call to action links.
Call to Action
- Directing people to a "landing page" The goal of landing page is to express clearly why it is a good idea to invest in Seasonal Tokens. Besides the promise that the tokens will rise in price.
- Join Discord. (mostly for people familiar with discord.)
The articles
According to Benzinga's metrics, the most successful articles (ones that people click on them and read trough) are ones that speak about a topic of general interest such as Bitcoin, Ethereum, Investments, Gold, Stock Market, Technology, etc. Following this we will create "seed articles" for the Benzinga writing team, so they have enough material to work with. Making sure they convey the message we want. We want many short articles instead of few long ones.
When possible we have to use graphs, technical data, charts, instead of cheap stock photo images of models drinking tea with their iPhone. (And photos of cute girls too)
Our main goal is to convey this message:
The Message
- You can make money with Seasonal Tokens.
- Join our Community.
The Structure
- An attractive title using the optimal keywords for Benzinga's website.
- A piece of wholesome wisdom, a clever thing to say, an unusual point of view, a contradictory stance, something that grabs the audience attention.
- Then show how Seasonal Tokens does exactly that clever thing we are talking about.
- CTA
Categories of Articles
We can group the article topics according to the part of "the message" we want to convey.
- How to make money with ST. As a "decentralized" enterprise, the system works because people is making money interacting with it.
- ST are hard digital assets. They have a real cost of production giving them an intrinsic value.
- ST proof of concept. As a technical achievement, showing experimentally how the mining supply drives the token economics. Trading simulator
- Social Technology. How does a crypto asset becomes valuable
- Fulfilling the DeFi dream. An emergent collaboration between unrelated actors. (miners, farmers, investors) How store of value works.
- Utility puts downward pressure on assets. The water-diamond paradox, how the use of gold in industry makes it cheaper, layer 2 competes with ETH.
- Unique value proposition. How does differ from BTC, hedged trading environment, collaboration miners-investors, complete ecosystem, community support
- ST analysis. Benzinga's writers take a look into ST metrics, and explain/comment something. GPT analysis.