Benzinga

Benzinga Marketing

According to Benzinga's metrics on the various services they offer we are choosing to spend the budget focusing mainly on sponsored articles, and using the newsletters to deliver call to action links. The CTA will be: Directing people to a "landing page" and "join Discord". The goal of landing page is to express clearly why it is a good idea to invest in Seasonal Tokens. Besides the promise that the tokens will rise in price. The join discord CTA is mostly for people familiar with discord.

The articles

According to Benzinga's metrics, the most successful articles (ones that people click on them and read trough) are ones that speak about a topic of general interest such as Bitcoin, Ethereum, Investments, Gold, Stock Market, Technology, etc. Following this we will create "seed articles" for the Benzinga writing team. So they have enough material to work with. Making sure they convey the message we want. We want many short articles instead of few long ones.

When possible we have to use graphs, technical data, charts, instead of cheap stock photo images of models drinking tea with their iPhone. (And photos of cute girls too)

Our main goal is to convey this message:

The Message

• You can make money with Seasonal Tokens.
• Join our Community.

The Structure

• An attractive title using the optimal keywords for Benzinga's website.
• A piece of wholesome wisdom, a clever thing to say, an unusual point of view, a contradictory stance, something that grabs the audience attention.
• Then show how Seasonal Tokens does exactly that clever thing we are talking about.
• CTA