Promotion

Seasonal Tokens Promotion.

This page gathers ideas about community-driven promotion strategies and summarizes various suggestions presented. The main goals of the promotion plan are:

   I. Engage large numbers of Discord users to promote Seasonal Tokens.
   II. Reward with tips according to merit.

Technical Implementation:

• Main Platform: Discord.

• Secondary Platforms: Seasonal Tokens official social media accounts.

• Other Platforms: Seasonal Tokens Fan Pages. Not official S.T pages.

Promotion Roles:

Various promotion roles with increasing difficulty / responsibility. Rewards are given according to the task, and rank or level of the promotion role.

• Promotion 1: Simplest tasks, the smaller tips. Directed to the masses of professional bounty hunters searching for such tasks in platforms.

• Promotion 2: More sophisticated tasks, like re twitting, sharing, cross posting. Eligible for medium rewards.

• Elite Promotion: Content creation, special tasks requiring more responsibility. Eligible for the higher rewards.

Methods for Verification of Tasks Completed:

1) #Promotion-Channel: (or channels for ranked roles) Some tasks are handled by posting the link to the channel.

2) Automated Task Manager: Various options available, Zealy.io was proposed by several community members as a basic and efficient tool. But others are also used with some special features.

• Zealy
• TaskOn
• Quest to Earn

Examples of Promotions.

   1. Trading competition.
   2. Content Creation: Ai Generated Art, posters, memes, etc.
   3. S.T Events: Twitter Spaces, AMA, talks.
   4. Other Community Activities: Games, trivia, art contest, etc.
   5. Promote S.T content: Articles, Reddit Posts, Medium, YouTube, Twitter, etc.

Examples of Tasks:

   1. Like, upvote, clapp, react.
   2. Share, retweet, crosspost.
   3. Comment, Reply.
   4. Create content: Poster, meme, articles, write a post.

Arguments in favor of the proposals.

Goals of the organization plan:

It is important for the task system to reward merit, so it is perceived by the community as fair. It will encourage people to contribute to the cause if they want better tips.

Rewards are accessible to anybody who gets the role in S.T server, regardless of holder status, to maximize the number of contributors.

Technical Implementation:

• Discord as Primary platform: Because it is working, and has the facilities to automate tasks, and partner with other similar or related communities.

• Secondary channels: Twitter, YouTube, Reddit, Telegram, Instagram, etc. (Not working efficiently)

• Other Channels:

Fan page Twitter account. To be able to upload and post material without the approval of Seasonal Tokens team, for faster (and more aggressive) advertising.

• Maybe adding fan pages on other social networks.

Promotion Roles:

Scaling up roles are an incentive for participants to climb up the reward ladder by learning about the project and contributing in the better rewarded tasks.

Roles are to filter the potential invasion of bots, and bounty hunters.

Roles help in the automation of tasks by bots.

Methods for Verification:

• Discord Channel: Easy to use for specific types of promotion.

• Automated Task Managers: To be able to scale up and pay for massive promotions on any social network. And bringing new people to the server. (lots of bounty hunters with no initial interest on the project)

Road Map and Next Steps:

Preliminar:

• Polish this promotion strategy. Comment on this article in #stakeholders
• Design promotion role system. Create the names for the roles and potential perks.
• List the tasks related to each role.
• Estimate the kind of rewards that can be assigned to various tasks.
• Create roles,
• Promotion channels
• Connect Zealy bot (we can expand to other platforms later on)

Running a Promotion:

Chose a promotion activity, and define tasks. Budget. Implement.