Promotion

Seasonal Tokens Promotion.

This page gathers ideas about community-driven promotion strategies and summarizes various suggestions presented. The main goals of the promotion plan are:

   I. Engage large numbers of Discord users to promote Seasonal Tokens.
   II. Reward with tips according to merit.

Summary / Next Steps

The S.T promotion group will be called: Seasonal Tokens Tribe.

Promotion Roles to organize tipping and activities:
Gatherer (basic), Hunter (medium), Shaman (higher)

Promotion Roles

Role	Eligible Tasks	Eligibility	Reward (estimates)
Gatherer	like, upvote, react, one-click actions	react to obtain role (everybody can participate)	1 cent
Hunter	re-Twitt, crosspost, share	Obtain experience points as Promo 1	2 cent
Shaman	Comment, Post, Content Creation	Obtain Promo 2 experience points. Locked role, only for Holders	up to 6 cent

Next Steps:

• Create Twitter handle for ST tribe
• Determine rewards for promotion activities.
• Create roles.
• Promotion channels (for verification of tasks)
• Automated tasks: Zealy bot in server
• Assign a budget for promotions.

Technical Implementation:

• Main Platform: Discord.

• Secondary Platforms: Twitter, Telegram. (And other Seasonal Tokens official social media accounts.)

• Other Platforms: Seasonal Tokens Fan Pages. (Not official S.T pages) starting with Twitter fan page: Seasonal Tokens Tribe.

Promotion Roles:

Various promotion roles with increasing difficulty / responsibility. Rewards are given according to the task, and rank or level of the promotion role.

Promotion roles have the tribal theme to create a coherent narrative and imagery for the promotion strategy.

• Promotion 1 (Gatherer): Simplest tasks, the smaller tips. Directed to the masses of professional bounty hunters searching for such tasks in platforms.

• Promotion 2 (Hunter): More sophisticated tasks, like re twitting, sharing, cross posting. Eligible for medium rewards.

• Elite Promotion (Shaman): Content creation, special tasks requiring more responsibility. Eligible for the higher rewards.

Methods for Verification of Tasks Completed:

1) #Promotion-Channel: (or channels for ranked roles) Some tasks are handled by posting the link to the channel. We have something like this with the # Social Content channel.

2) Automated Task Manager: Various options available, Zealy.io was proposed by several community members as a basic and efficient tool. But others are also used with some special features.

• Zealy
• TaskOn
• Quest to Earn
• Galxe
• Bee Network

Examples of Promotions.

   1. Trading competition.
   2. Content Creation: Ai Generated Art, posters, memes, etc.
   3. S.T Events: Twitter Spaces, AMA, talks.
   4. Other Community Activities: Games, trivia, art contest, etc.
   5. Promote S.T content: Articles, Reddit Posts, Medium, YouTube, Twitter, etc.

Examples of Tasks:

   1. Like, upvote, clapp, react.
   2. Share, retweet, crosspost.
   3. Comment, Reply.
   4. Create content: Poster, meme, articles, write a post.

Notes about the proposals.

Some arguments that back up the proposals.

Goals of the organization plan:

• Rewards are accessible to anybody who gets the role in S.T server, regardless of holder status, to maximize the number of contributors.

• It is important for the task system to reward merit, so it is perceived by the community as fair. It will encourage people to contribute to the cause if they want better Tips.

Technical Implementation:

• Discord as Primary platform: Because it is working, and has the facilities to automate tasks, and partner with other similar or related communities.

• Secondary channels: Twitter, Telegram, Reddit, Instagram, YouTube, etc. (Not working efficiently)

• Other Channels:

Fan page Twitter account. To be able to upload and post material without the approval of Seasonal Tokens team, for faster (and more aggressive) advertising.

• Maybe adding fan pages on other social networks.

Promotion Roles:

Scaling up roles are an incentive for participants to climb up the reward ladder by learning about the project and contributing in the better rewarded tasks.

Roles are to filter the potential invasion of bots, and bounty hunters.

Roles help in the automation of tasks by bots.

Methods for Verification:

• Discord Channel: Easy to use for specific types of promotion.

• Automated Task Managers: To be able to scale up and pay for massive promotions on any social network. And bringing new people to the server. (lots of bounty hunters with no initial interest on the project)

Road Map and Next Steps:

To Do List:

• Estimate the kind of rewards that can be assigned to various tasks.
• Assign a budget for this campaign.
• Create roles.
• Promotion channels.
• Connect Zealy bot (we can expand to other platforms later on)

Running a Promotion:

Chose a promotion activity, and define tasks. Budget. Implement.

Sketch of Promotion Roles

Promotion Roles

Role	Eligible Tasks	Rewards	Eligibility	Reward (estimates)
Promo 1	like, upvote, react, one-click actions	minimum tip	react to obtain role (everybody can participate)	1 cent
Promo 2	re-Twitt, crosspost, share, needs target community to be effective	medium tip	Obtain experience points as Promo 1	2 cent
Promo Elite	Comment, Post, Content Creation	Special tip	Obtain Promo 2 experience points. Locked role only for Holders	up to 6 cent

All promo roles can reply, comment, post, etc. Those activities give them more experience points. But the tips are distributed according to roles. In this way, people can prove their involvement before they are eligible for better rewards.